About SEM

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages. While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC). List of some of the synonyms and acronyms that most of the ‘What is Search Engine Marketing Guides’ use to demonstrate SEM-

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