Bulk SMS Overview
Nowadays rarely can we spot someone without a mobile phone. People are either talking over a mobile phone, or drafting/reading SMS, playing games, listening music, taking photos/videos, browsing net etc, thus making it an inevitable part of modern life. The mobile subscribers and service providers are rapidly increasing day by day. Latest records indicate that by the end of 2015, the total number of mobile subscribers in India will cross 100 crores. That means nearly 80% of the total population in India will be using mobile phones. Recent surveys & studies reveal that mobile subscribers in India will rapidly increase in the coming years, each of them having at least 3-5 mobile connections. It is here that the advertiser gets a new platform to reach potential customers through SMS Marketing or Mobile Marketing. Mobile Marketing is an innovative technique that enables organizations to communicate and engage with their audience/customers in an interactive and relevant manner through any mobile device or network. SMS Marketing is useful for all types of businesses, especially in targeting the local customers. With the help of bulk SMS you can increase your sale by 200% in just a couple of days during the festivals or promotions. SMS Marketing service is excellent for promoting as well as in communicating with the customers and conveying a brand message or to develop strong brand awareness among the mass.
Why SMS Marketing?
Marketing holds a key role in promoting a product or service. With strategic planning & mass advertisement campaigns we can sell products even if it is of low quality. Today there are many ways to market a product/service. One of the best, cost-effective & targeted advertisement platform is SMS Marketing as mobile has become an inevitable part of our life. Promotional SMS will be delivered right to the customers' mobile phones and they can use the information at any time they wish as the message will be saved in their phone. SMS Marketing is useful for all types of businesses for targeting the local customers. With the help of Bulk SMS Campaigns you can increase your sale by 200% in just a couple of days during the festivals or promotions. SMS Marketing service is good for promotions as well as communication with your customers and convey your brand message or to develop strong brand awareness among the mass.
SMS Marketing vs. Other Marketing
SMS Marketing is one of the cheapest marketing methods which is easy to handle and which also fetches good response. The greatest advantage of SMS Marketing over other advertising media is that it allows you to target specific potential customers or the customers in a specific area. Customers also tend to respond more to this type of advertising as they feel more personalized when they receive an SMS rather than seeing the same in newspaper, television etc. So in SMS marketing, the conversion rate of users is comparatively more than other available marketing methods at present.
Another advantage of SMS Marketing is that you can start advertising or sending messages (which can be customized at any stage) without much advance planning and delay. For example; a garment retailer feels that the pace of movement of a particular inventory is not satisfactory and so decides on Wednesday to sell it at a 25% off. If he is equipped with an SMS alert program, he can inform his customers the announcement on Thursday itself. Thus in contrast to print or TV ads, SMS ads make instant and real time implementation possible.
SMS can also be used to schedule the delivery time of the product.
SMS Marketing is also highly useful to the customers as they can contact the shop directly for checking the availability/clarifications/queries etc just by clicking either on the phone number provided in the message or the website if the customers' cell model supports browsing. When out of stock items become available, this can also be alerted to the particular customer who demanded it; thus gaining the trust and also enhancing the relationship with the customer. As the success of any business depends to a large extend on this relationship factor, SMS Marketing is thus sure to boost the sales since the satisfaction of the customers are often optimum here. This optimal satisfaction helps in lowering the internal customer care calls also.
Wide Choice Of Routes
TRANSACTIONAL : Only transactional related messages contents as prescribed by TRAI is only allowed through this route. Instant & 24 x 7 Delivery to DND Numbers along with 6 Characters Sender ID available
PRIORITY : All types of message contents are allowed through this route. Instant Delivery | Delivery from 9 am to 9 pm only | No Delivery to DND Numbers | Alphabetic Sender ID Not Available
NORMAL : Same features as priority route but delivery timings are different in this route, messages triggered through this route will take 0 – 10 minutes to deliver.
MARKETING : This route is very economical and specialy designed for bulk marketing campaigns and all other features are same as Normal Route but delivery timings are different in this route, messages triggered through this route will take 0 – 3 hours to deliver.
INTERNATIONAL : This route is designed for delivering messages globally. We can delivery your messages to 180+ Countries & 800+ Networks Globally. Delivery Terms, Timings, Availability of Sender ID's, Message Content Screening will done as per each country local rules and regulations .
Seamless Connectivity Options
WEB : An extremely easy to use web application enables you to send SMS from anywhere by simply logging into the web interference.
MOBILE APPLICATION : Our Multi Compatible Mobile Application (Andriod, IOS & Windows) allows you to send BULK SMS right from your Smart Phones.
HTTP API : One of the easiest and widely used API to integrate messaging platform into the 3rd party applications and fully compatible with all programming languages. Easy to Integrate | Comprehensive Documentation | DLR Report API & Much More.
XML : Sending Bulk Messages and Dynamic Messages made much easier than ever with our XML API's. Now no need to call 1000's of API to deliver dynamic messages just call our dynamic XML API once to deliver all your personalized messages.
SMPP : One of the widely using open source messaging protocol to deliver large number of messages. Best for SMS Aggregators or those who having huge volume
FTP : A small program need to be installed on your server to authenticate messages and you will be provided with FTP authentication details to upload file into our SMS Servers, once the file uploaded we start processing your messages as per the instruction given by you.
CUSTOM : If none of the above methods does not suits you, don't worry we can develop customized solutions based on your requirements like robots to fetch messages from your database or server, Custom plugin's for your ERP or CRM etc
Business Solutions
Marketing holds a key role in promoting a product or service. With strategic planning & mass advertisement campaigns we can sell products even if the quality is low. Today there are many ways to market a product/service. One of the best, cost-effective & targeted advertisement platform is SMS Marketing as mobile has become an inevitable accessory in our life. Promotional SMS will be delivered right to the customers' mobile phones and they can use the information at any time they wish as the message will be usually saved in the phone.
SMS Marketing is useful for all types of businesses especially in targeting the local customers. With the help of Bulk SMS Campaigns you can increase your sale by 200% in just a couple of days during the festivals or promotions.
SMS Marketing service is good for promotions as well as communication with your customers and convey your brand message or to develop strong brand awareness among the mass.
Promotional SMS
Suppose if Mr. Rohit is planning to buy a pair of shoes, normally he goes to the market, search any retailer and buy a pair of shoes. But had if Mr.Rohit received a promotional SMS from your Shop saying "Flat 10% Discount for all Shoes Items" then he would have definitely come to your shop. This is how Promotional SMS works.
Festival Greeting SMS
Suppose if Mrs. Rani bought some garments from your shop a couple of months ago, and you have collected her mobile number then. You are sending a greeting SMS the right time on the eve of a festival season, when people are willing for shopping. Here your greeting SMS will definitely bring Mrs. Rani & family to your shop again.
Building Customer Database
Building your customer database is very important for a long term & memorable business relationship. We have sophisticated tools to build & organize your customer database without comprising on the security measurements.
SMS Campaigns works differently for different category of business; we have short listed few category of business below.
Retail Outlets
We know how difficult it is to boost the sales in this highly competitive market. In retailing it is the satisfaction of the customers/consumers that counts the most. And the rate of success depends not merely in attracting but largely on retaining the customers who are often demanding, and for that should have something more to offer than a rival product. The existence of competitors necessitates you to provide high quality products with the best customer care, tempting offers, excellent after sales support, maintain good long term customer relationship & provide the customer with cutting edge technology. Here let us see how a retailer can use our platform of SMS Marketing to boost his sales and maintain long term customer relationship & trust.
- Send thanking alert message for their purchase.
- Send Updates on SALE, offers & promotions to the customers
- Updating customers on the status of their purchase / repairs / delivery etc
- Sending greetings – Festival, Birthday, Anniversary etc
- Announcing New Offers, New Arrivals, Change of Location etc
- Sending day to day sales figure to higher authorities.
- Conduct SMS based surveys with the customers
Case Study
A textile retailer wants to send a thanking message after the payment of purchase is received. He also wants to build his own customer database in separate groups, send bulk SMS on the eve of major festivals and inform selected group of customers regarding the latest arrivals & offers, but he don't have a web portal or any customer management software.
Solution
For Sending Thanking SMS: We advised him to create a template in our Web Interference Portal which will enable him to send a pre-defined message to the customer instantly.
For Building Customer Database & Groups: We advised him to collect the customer's name and phone number after the purchase and enter it into our Web Interference portal. He can assign a group for that contact if needed.
Sending Bulk SMS on the eve of festivals: We advised him to use "Send to All" option in our Web Interference Portal, so SMS will be send to all customers just with one click.
Informing Latest Arrivals & Offers to Selected Customers: Select the customer group and send SMS; SMS will be delivered only to the members in that group.
Educational Consultancies
- Send Course Lists
- Send Admission Notification.
- Send Bulk SMS Campaigns
- Inform students to prepare for an interview
- Inform students to submit original mark sheet & documents.
- Inform the date of joining.
- Inform/remind the date of journey in case of going abroad for studies.
Banking & Financial Sector
- Promotional Offers & Special Offers
- Loan Application Status
- Loan Approvals
- Reminding EMI Date.
- Transaction details & Cheque bounce
- Payment Reminder Alerts
- Insurance / SIP reminders
- Mutual Funds – Offers NAV etc
- Interest rates / Charges revision
- Cross Selling partner products
- Sending Festival Greetings.
Travel & Tourism
- Send thanking message on ticket or hotel booking.
- Send confirmations on hotel bookings / Ticket booking /reservations etc
- Informing the tour date.
- Promote special discounts/ offers
- Notification on special events
Clubs & Societies
- Medical Camp Dates
- Event updates
- Membership renewal reminders
- Invitations
- Elections
- Competitions
- Special Birthday/Anniversary Greetings
Real Estate
- Promotional campaigns
- Reminder for installments / payments
- Reminders to tenants regarding rent, overdue etc
- New property launch etc
- Quick internal advertisement of rental / saleable property
Media & Entertainment Sector
- Send Urgent Messages to all Crew Members
- Informing Shooting Date & Location
- Informing postponed & new dates.
- Bulk promotion of New Cinema/Serial
Automobile Industry
- Vehicle Service Reminders
- Service Confirmation Alerts
- Driving Tips
- New Vehicle Launch – Test Drive Invitation
- Promotional Offers – on sales, parts & service
- Insurance, RTO reminders
- Festival & Other Greeting messages
Stock Market Companies
- Trade Transaction details
- Stock Tips & Advices
- New IPO & Company Listing
- Market Watch
- Market Updates
- Government Policy & impacts
- Promotional Campaigns
Job Consultancies
- New Job Openings
- Interview Date & Place.
- Interview Confirmation
- Promotional Campaigns
IT & ITES Service Companies
- Integration with Websites
- System failure notifications
- Inform Virus alerts
- New Email Alerts
- Password Retrievals
- Server / website down alerts
- Shopping alerts
- Human verification code for transaction security
Transport & Logistics Sector
- Alert Booking Details
- Alert Delivery Report
- Container tracking
- Freight charges
- Account balance and payment reminders
MLM Companies
- Welcome Message
- New Binary Alerts
- Payout Alerts
- Announce New Plans & Products
- Inform Meeting & Schedules
- Festival/Birthday/Anniversary Greetings
- Integrate with Website & Management Software
