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Change is the constant in social media with changing habits, platforms evolve, and new platforms come into existence. Detailed data draws a clear picture of consumers use and react to social media messages. Expect to experience more well planned social media campaigning in 2020.
With a 9% growth over 2019, 3.484 billion people use social media across the globe. The world experienced a runaway growth explosion than ever before. This means brands can now identify and reach large audiences.
“I think that this year, we’ll be seeing more of a change in the way social media users act online; I think that digital detox will become more prevalent this year, with many people trying to limit the amount of time they spend on social media.
“I also think that there will continue to be a big push towards making social media more private and secure for its users – this has been a big problem recently and many people are just realizing how truly dangerous a lack of online privacy can be. And these things, of course, will have a big impact on marketing too – brands and marketers need to be on top of these trends and act accordingly.”
Your target audience are definitely active on one or more social networks where billions of people spend time daily. Brands commit resources to social media marketing to boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
Social media users connect, share and publish information online. It allows news, videos or any important information to propagate to wider audiences within seconds. Some of the popular social media channels are: Facebook, Instagram, Twitter, Linkedin, Youtube, Pinterest, blogs and forums.
Reaching out to a large audience within seconds with your promotional message is Social Media marketing. Social media establishes a dialogue with brands directly.
Comments and discussions lead to awareness of the brand. Recommendations or a good word from a friend is a major influencer. Social media popularity is picked up search engines and helps drive traffic.
Careful monitoring and measurement will clearly indicate the medium that is productive. All digital services are measurable, and effectiveness of advertising mediums vary based on target audience and demographics. A systematic measurement exercise will accurately indicate the best medium that works for your business.
The term Social media marketing includes search engine optimization, Google adwords, blog marketing etc. also known as inbound marketing, SMM attracts people to the brand rather than the brand making an effort to connect with customers through outbound marketing.